Cars and Swatches
Introduction
I have chosen to look into cars in particular for my brochure assignment because cars are often great displays of color combinations, tints, and hues. Each car often has colors that contrast well or that work well with each other which is why I thought it would be a good theme to follow. One car in particular in which I have decided to run this blog post off of is the Ford GT which I recently saw at a body shop and had to take a picture of. Although the colors may look generic, the way in which they were placed strategically throughout the car add for a great look.
The Photograph
Color schemes, Contrast, and InDesign
For this blog in particular I had to read up on color schemes and contrast and one thing that stood out to me in particular is that you can evaluate how well you do with contrast by converting it to grey scale to see if the design is still easy enough to read. (Beachy, 2007) By converting it to black and white it gives you a better idea or a marker to know where you are currently and where you should be moving towards. I think contrast and color scheme go hand in hand because often you may think colors go together, but the true test is putting those colors together on paper. The Adobe video went into detail on how to save different tints and how to create them which I also found interesting. I never knew that you could create tints but now seeing it I see it more in what companies do. For mine I liked the color of the car and saw the potential in the different tints that I could create. While I avoided black, I did so because I thought there was more potential in the light brown of the floor.
Swatches
As you can see for my swatches I pulled two of the colors from the car and the third from the coloring in the floor itself. I thought that these colors went well together and contrasted well which is why I chose them.
Nameplates
Sources
https://helpx.adobe.com/indesign/how-to/create-edit-save-colors-tints-as-swatches.html
https://gomedia.com/zine/tutorials/rule-three-contrast-contrast-contrast/
